Real Estate Marketing

KWDMN: Wearing Many Hats …

Happy Halloween!!

Halloween makes me think of costumes, which makes me think about the phrase “wearing many hats”. With over 400 qualified Realtors© ready to serve you, here is a tongue-in-cheek look at some of the hats you THINK we wear!

What our friends think we do:Friends3
What our mom thinks we do:Mom3
What our clients think we do:Clients3
What we think we do:superhero4
What we actually do!multi1
Keller Williams Dallas Metro North
– juggling the details daily to serve you the best! Call us today for help with ALL your real estate needs!


Scare up a buyer with these Halloween marketing tips

Halloween outdoor decorHalloween isn’t just an opportunity to gorge on all things frightful or filled with sugar. It’s also a chance for home sellers to scare up a buyer!

Because these days, home sellers need as much marketing creativity as they can muster up. Now that the summer home-selling fever has died down, people are beginning to hunker down for the holidays. In fact, statistics show that home sales don’t pick back up again until spring. But if you have a home on the market, you don’t want to wait months and months to make the sale, right?

That’s where Halloween comes in: Every year, more than 41 million kids in the U.S. head out trick-or-treating on this holiday, trekking from door to door—many with parents in tow. In other words, Halloween is the one day of the year when you could have dozens of people visiting your house, no effort required!

So if you’re eager to use this opportunity to spread the word that your home’s for sale, check out these tactics to make that happen.

1. Turn your treats into marketing materials

Halloween treatsIt goes without saying that kids will happily take any treats you hand out at your door, and that parents will likely survey their haul (because, let’s be frank, parents like candy too and are not above pilfering). So this scenario creates prime opportunities for some stealth marketing: Use these candies to carry the message that your home’s up for grabs.

  • You can do this by attaching a small card or flier to your candy saying that your home is for sale, along with your address and contact info for your agent.
  • If you’re afraid this card will get chucked in the trash and you want your marketing material to stick around for longer, you can even print the deets on small toys like fidget spinners.
  • Or do you want something bigger, where you can post some nice real estate pics? Fraser suggests investing in quality fliers to post near the front door, so parents can grab them on their way off the porch.

2. Throw a Halloween-themed open house

Halloween house-for-sale-signRather than just getting trick-or-treaters on your porch, why not lure them into your house? The way to do that is to host a Halloween-themed open house, where you invite home buyers to check out your place with the bonus of giving them an excuse to celebrate all things scary.

You’ll want to ideally host your open house on the weekend of or before Halloween, and set up some kid-friendly activities to keep the tykes busy. Think apple bobbing, pumpkin painting, or even turning your place into a haunted house! What better way is there to get people poking through every closet and corner of your home?

A Halloween-themed open house is also a great way to lure in home buyers who might not normally trick-or-treat in your neighborhood—so be sure to get the word out far and wide.

Your agent might also host a broker’s open house, for real estate agents. After having a ghoulish good time at your Halloween open house, agents are sure to chat up your home to their buyers!

3. Don’t go overboard with your Halloween decor

pumpkin-on-haybaleFirst impressions of a home matter—by some estimates, you can increase a selling price by as much as 20% with some curb appeal improvements. You don’t want to undo all of that with over-the-top Halloween decorating. Remember, you want to draw attention to your gorgeous house, not to the scary ghouls hanging from your trees.

With that in mind, stick to inoffensive (read, appealing) mums or other fall-themed plants on the porch, and maybe a pumpkin or two—provided it’s not carved to look like scary.

If you have your heart set on something spooky, you might want to move the decor away from the home and into the yard, turning it into an attraction that will draw more families your way. One realtor suggests you set up a photo spot in your yard for trick-or-treaters. If your home’s “For Sale” sign happens to be in the background, all the better.

marketing ideas from Sager

Happy Halloween from Keller Williams Dallas Metro North! Call us today. We have over 400 qualified realtors ready to assist you with your real estate needs!

North Texas Housing Market remains strong

Keller Williams Dallas Metro North presents the September 2017 Market Reports, Courtesy of Texas Association of Realtors® (TAR) and Greater Lewisville Area Realtors® (GLAR). How is your market doing?

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Information provided by Keller Williams Dallas Metro North. Call us today to see how YOUR market is doing! We have over 400 qualified realtors eager to assist you with your real estate needs. 

Preparing your home for a Fall sale!

AutumnFall is a great time to sell a home! While springtime may be the most popular season to put your home on the market, there’s no reason to wait to sell your home – especially with housing inventories on the decline.

With fewer homes on the market, you will want to make sure your home really stands out to buyers by following these tips to prepare your home for a speedy sale:

Create Autumn Curb Appeal
Keep the outside of your home clean and neat; rake leaves, make sure lawn is mowed regularly. Plant fall flowers – chrysanthemums and pansies are very popular in this area. Make sure the front door is clean and hang a simple fall wreath. If the welcome mat is worn, replace it.

Make sure your windows are sparkling!

Check the Heating system
You don’t want any surprises when your home is on the market – be proactive and have the HVAC system checked so your furnace is ready for the first cold days of fall. By the way, you want the air inside your home to smell fresh – change your furnace filter.

Highlight the Fireplace!
First, make sure it works and is clean! Then emphasize it. Arrange your furniture to make the fireplace the focal point of the room; decorate your mantle with tasteful fall accessories or neutral artwork.

apples1Prepare Autumn Edibles
While it’s not necessary to bake cookies for your potential buyers, consider creating the same homey feel you get from baking with a few well-chosen foodie accessories. Fill a bowl with shiny red apples, open a cookbook to a chili or stew recipe (with pictures!), use autumn hued placemats on the table. Create a homey, welcoming atmosphere!

Emphasize comfort and luxury
Emphasize comfort by tossing a cozy throw over a chair, using plush pillows on the sofa, and adding a few fall accents (pinecones, pumpkins, gourds, candles). Use table linens. Don’t forget about the bedrooms – layer the beds with luxurious throws and pillows, display plush towels in the bathroom.

Brighten up your home!
Autumn signals shorter days and chances are good your home will be viewed in the evening. Make sure your outdoor lights have working light bulbs, and clean the glass. Indoors, turn on the lights! Include closets, stairways – you want your home to be bright and welcoming.

During the day, bring in the light. Pull up the blinds, open the shutters, pull back the curtains.

mintsApply a Little Southern Hospitality
While not required, it’s a nice touch to leave a treat by the front door that potential buyers and their realtor can grab as they leave your home … wrapped mints, individually wrapped candy corn, snack size candy bars. It’s also nice to provide a small tray or bowl for realtors to leave their business cards.

pumpkin-on-haybaleAbout Halloween Décor
According to, you don’t have to forgo all festive decorations, but you do have to choose them wisely. In general, decorations should be neutral. Think scarecrows, pumpkins, and hay bales. As for what not to do, well, avoid blood, gore, political decor, clowns, and don’t over decorate. And a word to the wise … keep an eye on the pumpkins. Nobody wants to encounter rotting produce!

Information provided by Keller Williams Dallas Metro North. Thinking about selling your home? Call us today – we have over 400 highly qualified agents ready to assist you with your real estate needs.

5 Tips to find the right Realtor

Realtor 02Once you’ve decided to sell your home, you need a trusted guide by your side: Realtor, of course! Your realtor will be a trusted partner in this most important of all transaction. Here are 5 ways to find a Realtor who’s right for you.

Gather referrals, but take them with a grain of salt

There are a lot of agents out there. So how do you choose? Go ahead and ask your pals for referrals, but don’t fall into the trap of picking an agent purely because of rave reviews. The old mantra of location, location, location applies to real estate agents as much as homes.

“You want a Realtor who is very familiar with your area—and not just what he can pull up online,” says Wendy Flynn, a Realtor in College Station, TX. The reason is simple: If they’ve spent time in the area, they’ll know how to market your house there.

So a better question to ask your friends than “Know any real estate agents?” is, “Know a real estate agent who’s sold any properties in my area in the past few years?”

Test their communication skills

Once you have your list of potential agents, email them or call their office, then sit back and wait. This is your first test of a key component: how responsive will your agent be? Ideally, she should get back to you that same day.

“If it takes longer than four business hours without a decent explanation, I would be cautious,” says Chandler Crouch, broker for Chandler Crouch Realtors in Fort Worth, TX. Imagine if you’ve got competing offers on the table, or if some problem comes up with the home inspection. You don’t want to wonder where your agent is and whether you’ll hear back from her!

Probe their experience

Your initial conversation with a prospective listing agent should be like any job interview: Don’t be afraid to ask the tough questions right off the bat. A good agent should know his stats, and any dancing around these numbers could mean he’s hiding something. According to Crouch, you should ask the following:

  • How long have you been in business? Aim for Realtors with at least two years of experience, enough time to learn the ropes and finesse their marketing and selling plans. Time (on the job) is money (in your pocket).
  • How many houses did you sell last year? Look for agents with double-digit sales. “I wouldn’t consider an agent unless they had 20 or more sells a year,” Crouch says.
  • What percentage of your listings do you sell? Ideally you want an agent who has sold an average of 60% to 80%.
  • What is the average list price to actual sell price ratio for your listings? This can fluctuate by market, but you should still look for high numbers. “I would set a low bar of 95% to be acceptable for even the worst market conditions,” Crouch says.

Assess their marketing skills

Everyone knows that to sell a house quickly (and get the big bucks) you need to reach as many eyeballs as you can. And the way to suss out an agent’s ability to do that is to ask these questions:

  • How will you market my home? A Realtor should use at least a good brokerage website to showcase your listing, national listing portals such as®, and an email subscription list.
  • How will you use social media? They should use at least Facebook and Twitter to market listings; they get bonus points if they post photos on Instagram.
  • What offline materials do you use? While most marketing is done online now, your Realtor should still make use of tried-and-true methods such as fliers, yard signs, and brochures, especially at an open house.
  • How much do you spend on advertising? “Don’t stop asking until you get a solid dollar figure,” Crouch says. Advertising costs vary widely by area, but Realtors should consistently spend a portion of their business expenses on advertising. By asking for a set amount, you’ll know if they’re doing that or not.

Don’t shoot for cheap

Finally, don’t assume the most inexpensive agent is the one for you. While agents work at different price points and some may take a lower commission, they should be confident enough in their abilities to stand by their prices, according to Crouch. So when you’re talking terms, he recommends asking agents if they’ll work on a discount. If they jump at the chance early on in the conversation, that might be a red flag.

“Think about this: If the agent can’t even negotiate to protect their own money, how likely do you think it will be for them to go to bat to protect your money?” Crouch says. “It’ll be a test of confidence in their own services at least.”

by Angela Colley, real estate writer for 


Information provided by Keller Williams Dallas Metro North. Call us today – we have over 400 qualified agents ready to assist you with your real estate needs!

For Millennials, Homeownership Is a Waiting Game

shutterstock_282602042Millennials have their sights set on homeownership – but a new report makes a case that their dreams could be years from becoming reality.

According to a recent survey, though 80 percent of millennial renters aspire to become homeowners, 72 percent are held back by an inability to afford a home, with saving for a down payment the most challenging obstacle to overcome. Sixty-eight percent have less than $1,000 saved for a down payment; 44 percent, decidedly, have no down payment savings at all, and 40 percent have no savings plan in place to start.

Older millennials – those aged 25-34 and now in their prime home-buying years – are struggling to save for a down payment, as well: 42 percent have set aside nothing.

millennial-moneyThe down payment goose egg suggests millennials grossly miscalculate how much savings they need to afford a down payment, whether 20 percent – ideal to avoid monthly mortgage insurance and obtain better mortgage loan interest rates – or less. (In fact, when controlling for a 10 percent down payment, only 36 percent can save enough in three years.)

Another snag? Millennials who are saving up for a home have a long wait ahead of them. According to the survey, most will need to save for more than five years to accumulate enough for a 20 percent down payment, with those in the hottest housing markets – think ATX, the Bay Area and Silicon Valley – needing to wait roughly 20 years.

Injured Piggy Bank WIth Crutches“Our analysis shows that the lack of savings by millennials, combined with the extreme shortage in affordable entry-level homes, means that a large share of millennials may be stuck renting for years,” according to report authors Andrew Woo, director of Data Science and Growth, and Chris Salviati, senior growth associate, at

All’s not doom and gloom, however. Millennials saving for a home in Kansas City, Mo., will need to squirrel away money for just five-and-a-half years, while those in Las Vegas, Nev., and Miami, Fla., will need about 6 years.

Millennial - indecisiveThere are other, less intimidating influencers keeping millennials from entering the housing market, too. Forty-five percent are “not ready to settle down” yet, and 36 percent are simply waiting to say “I do.”

“These results underscore the long-term crisis that homeownership in the United States may face, as millennials delay buying a home until later in life,” the authors state. “One of the outstanding questions for the housing market has been whether or not the nation’s largest generation – millennials – will purchase homes at rates similar to their parents or if they will continue to rent long into adulthood, or even indefinitely.”

For now, millennials are playing the waiting the game.