Fantastic Friday and Welcome to Rosemary’s Rubies!
It is Tax Free Weekend in Texas for school shoppers so you know what that means … school is about ready to begin again! Tax holiday 2017 begins today and runs through Sunday, August 13th. If you need to stock up on new clothes, footwear, school supplies, etc., this weekend is the time to do it. You will have to deal with larger crowds but it may be worth it if you have big purchases. The law exempts most clothing, footwear, school supplies and backpacks priced below $100 from sales tax, saving shoppers about $8 on every $100 they spend during the weekend according to the Texas Comptroller. To find out what is included in Tax Free Weekend, click here: http://www.wfaa.com/life/shopping/what-is-included-in-tax-free-weekend/460981572
Enjoy the Sales Tax Holiday!
Sponsored By: Megan Landry
Sponsored By: Claire Garlick
Agent Tip of the Week!
Gaining the Email Edge with Videos*!
Snappy subject lines are a great way to improve your email open rates. However, taking your messages one step further for engagement requires attention-getting content. Videos are one of the best ways to bring your emails to life. Videos are becoming more popular and we offer our agents the use of our video room. Researchers have found that using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65%. Moreover, when marketers included a video in an email, the click-through rate increased by 200-300%! Here are some ways to use videos:
Respond to Leads – Instead of a generic auto-response message, try embedding a short and friendly (pre-recorded) introductory video into your auto response. This gives potential clients a very comfortable, low-pressure chance to “meet” you.
Nurture your Leads – Once you have established that initial rapport, clients will probably be more responsive to viewing future video clips too. Ideally, you will want to make these personalized, providing a brief follow-up on their initial inquiry.
Nurturing Referrals – A warm, personal video comes close to approximating face-to-face contact, making it a great way to extend birthday and holding greetings (and remain top-of-mind with your sphere of influence). It’s also an excellent way to follow up with people you’ve met at networking events – much more impactful than only exchanging business cards!
Deliver Good News – You just learned that your buyers’ offer was accepted. Imagine how they would react to your short video clip, enthusiastically delivering the news. Communicating with excitement and best wishes “in person” is a great way to connect yourself with these positive emotions. Similarly, video is an excellent way to express gratitude. The words “thank you” sound much more sincere when accompanied by a smiling, appreciative face.
ADVERTISING COMPLIANCE REMINDER!
If your real estate and open house signs are not in compliance per my July 28th Rosemary’s Rubies, please stop by my office to purchase REALTOR decals for your signs. Every REALTOR should have their REALTORstatus on all advertising and marketing per Article 12 of the TAR Code of Ethics. We are running low on decals and will not be ordering more so if you need them, they are only 50 cents each and can be added to your office bill. It is your responsibility to ensure that all signs, ads and marketing are in compliance with TAR and TREC now and in the future.
Check Out Anne’s New Video About Upcoming Events!
What’s Going on in Your Market Center?
C O R E ORIENTATION
(Creating Outstanding Realtors For Excellence)
8/14/2017 at 3:30 PM
8/16/2017 at 5:00 PM
Creating Outstanding Realtors for Excellence – is a fast track program to provide agents with the foundation needed to launch their business, and get off to a fast, exciting start in real estate!
This 90 minute orientation class covers how, what, when and where details necessary to get your Real Estate business started with Dallas Metro North. You will be introduced to “Path to Success“. Path to Success is your first 100 days business guide.
Cinda Knight, Productivity Coach, facilitates this class and program. If you have questions about the CORE program, Cinda’s email is firstname.lastname@example.org.
If you want to build your profit share tree, this is also an excellent recruiting tool for you so come & check it out!
Partner Agent Meeting
FOR EVERY AGENT & STAFF
Please meet us in the upstairs Training Room from 11:15 AM – 1:00 PM on August 15th.
Lunch is provided!
More Training Events This Week!
Monday, August 14th 2017 ~ 10:00-12:00 ~ One-on-One Mentoring with ALC* ~ Lori Lesnansky, Missy Phipps, Stephanie Carter
* Stop by Stephanie & Missy’s office door to sign up for a slot!
Monday, August 14th 2017 ~ 2:00-3:00 ~ Safety Committee Meeting ~ Brooke Hunt
Tuesday, August 15th 2017 ~ 2:00-3:00 ~ Greensheets-How Do I Get Paid?? ~Jeri McGuire
Thursday, August 17th 2017 ~ 9:00-12:00 ~ Tech and New Agent Orientation* ~ Sarah Bordelon and Rosemary Croney
*Join Sarah and Rosemary for tech tips and an overview of Policies & Procedures. Not just for new agents.
Thursday, August 17th 2017 ~ 12:00-1:00 ~ Culture Committee Meeting ~ Beth Brake
Thursday, August 17th 2017 ~ 1:30-3:00 ~ Become a Placeter Pro ~ Sarah Bordelon
Friday, August 18th 2017 ~ 1:00-2:00 ~ Keller Mortgage ~ Anna McKissack
Save the Dates!
SIGN UP IS REQUIRED SO PLEASE SIGN UP AT THE FRONT DESK!
September 20th & October 3rd!
Check Out This Week’s Treasure Chest!
Located at the Front Desk!