You Don’t Have to Discount to Succeed: Even in Today’s Market

Think Apple.  Think Starbucks.  Is it possible that people can get similar products somewhere else cheaper?  Do millions of people choose to pay a premium to get just what they want, when they want it and how they want it?  The truth is simple:  people pay for what they want and people pay for what they understand.

Imagine:  You could be the Realtor that helps them think and act strategically.  You could be the Realtor that helps them build their plan to purchase in the future.  You could be the Realtor that helps them save money by getting “green” features in their home.  You could be the Realtor that wows with technology and shows practical applications for cool gadgets.  You could be the Realtor that has fun events.  You could be the Realtor that keeps them informed about their community.  You could be the Realtor that sells home faster than average.

You can create more value than your competitors…and you probably already do.  The most important question is:  how are you telling your story?  How are you letting people know that you are remarkable and extraordinary?  Do those in your sphere know and understand how you are different?

Tell your story.  Accent your quality and your value.  Remember, people do not want discount service or lower value.  People today want high quality, excellent service and consistent value – and you can give it to them.

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