People like to say that the winter is a slow time in real estate. People like to make excuses that there just are not as many buyers this time of year. Let’s be very clear: there are buyers and sellers right now, this moment, that need your help. In your sphere, looking on the internet, behind you in line at the grocery store: there are people everywhere, every day, that are dissatisfied with their current living arrangements. There are people everywhere, every day, who need to make a change or who are going through a transition in their life. It’s just a fact. So if we know this to be universally true, why do we coast through January and wait until spring to expect buyers and sellers to land in our lap? Frankly, this is an opportune time to provide contacts with valuable information, to encourage them to enter the marketplace, to inform them about low mortgage rates, and to lay the groundwork for future business at a minimum. Forces of change are impacting everyone, so be sure you do not wait or underestimate the need people have right now for your assistance. Many of your competitors are coasting, are getting ready to get ready for “the busy season”.
There will probably be about 4,000 real estate closings in February 2012 in our North Texas area. Those Realtors, home sellers and home buyers are working today. It can be you, your home, your seller or your buyer. You should capitalize on this opportunity to establish yourself as an active professional in our industry – activity brings activity! It’s a great time to get busy.