Many real estate agents are headed out for the holidays, winding down for the year. While taking time to celebrate family is vital, spending time on your business right now is vital as well. You will want to make sure that your 2011 Business Plan accurately reflects the market, with an increase in appointments necessary to reach results. Guarded and cautious consumers will create the need to talk to more people, more often. Challenging loan terms and appraisal results lead to the need for you to write more contracts to achieve your desired number of closings. Do you have your strategies in place to reach more consumers? Do your plans include an accurate conversion rate for closings?
Many experts believe that your listing inventory at the beginning of January is an accurate predictor of your success for the year. Certainly, your spring production is in its beginning stages right now.
The first few weeks of December are a valuable time for lead generation. Successful lead generation now, with business lined up for January, will help you have a less stressful, more joyful holiday with your family. And isn’t that really what it’s all about? What are you waiting for?