As we move into the holiday season, it is a great time for all professionals to remember one of the basic rules of winning with people: help them make a memory. There are few things that bond people together more than a shared memory. Additionally, they will remember those who assist them in creating a memory, too! And then, give them a memento so that the experience can be relived and shared. How about a festival, hay rides or make-an-ornament? How about family photo ops? How about an open house with cider and a crackling fire? How about a group of open houses with holiday treats and activities at each? For marketing purposes, your best expenditures of both time and energy will be those that create a bond…….
Happy Holidays and Happy Marketing!