The Holidays and Winning With People

As we move into the holiday season, it is a great time for all professionals to remember one of the basic rules of winning with people:  help them make a memory.  There are few things that bond people together more than a shared memory.  Additionally, they will remember those who assist them in creating a memory, too!  And then, give them a memento so that the experience can be relived and shared.  How about a festival, hay rides or make-an-ornament?  How about family photo ops?  How about an open house with cider and a crackling fire?  How about a group of open houses with holiday treats and activities at each?  For marketing purposes, your best expenditures of both time and energy will be those that create a bond…….

Happy Holidays and Happy Marketing!

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